WEEK 8- Media Relations

Readings- 'Investigating Journalists' & 'Writing a Media Release'

I found the journal article on how to contact journalists very interesting as well as beneficial. I think the key point to remember from this reading is that it varies on each individual journalist on how they like to be contacted. I think and important point also is to maintain a good relationship with your journalist contacts. It was also interesting to read how journalists view PR practitioners. The second reading was all about writing a media release. I think the key points to remember from this weeks reading is every thing that was outlined what to know, consider and how to write a media release. I feel that learning to write a perfect media release takes time.

References:

Sallot, M. & Johnson, A. (2006). To contact … or not?: Investigating journalists’ assessments of public relations subsidies and contact preferences. Public Relations Review. 32(1) 83-86

Tymson, C., Lazar, P. & Lazar, R. (2006). Writing a media release. In C. Tymson, P. Lazar, P. and R. Lazar, (Eds). The new Australian and New Zealand public relations manual (5th ed.) (pp. 74-117). Manly: Tymson Communications.