WEEK 2- Introduction to Public Relations

This weeks readings helped me to clarify what Public Relations really is. In my previous semester classes I read that PR is nothing but a 'spin doctor' which has negative connotations attached to it. But the readings from chapter one and two in out set text outlined not only the history of PR but job areas PR covers and the difference between PR and marketing. On commencing CMNS1290 I was apprehensive about PR in general but the topics covered in the set text helped me to answer questions I had formulated about PR in general.

In chapter one I found Harold Burson's list of what he believed to be the four most important functions of a PR the most helpful to describe the functions of PR. As PR covers many areas..... Therefore Burson's list covers the.......DRAFT